Online Library Resources

Diamond, Edwin and Bates, Stephen. The Spot: the rise of political advertising on TV. MIT Press, 1984.

Dunn, John. Advertising. Lucent Books, 1997.

Frisch, Carlienne. Hearing the pitch: evaluating all kinds of advertising. Rosen, 1994.

Gay, Kathlyn. Caution! This may be an advertisement: a teen guide to advertising. Franklin Watts, 1992.

Weiss, Ann E. The School on Madison Avenue: Advertising and what it teaches. Dutton, 1980.

Language Arts Content Standards with Media Literacy connections

Video
Frontline- Merchants of Cool

Frontline- The Persuaders

Related Sites
Museum of Media History- 2014
    Script of EPIC- 2014

Museum of Media History- Updated version- Epic- 2015

Media Literacy Clearinghouse

PBS Media Literacy Quiz

PBS Media Literacy Resources for Teachers

PBS Media Literacy Activities for Students

PBS Parents- Growing With Media

Don't Buy It!

Media and Internet Education Resources for Teachers

Media and Internet Education Resources for Parents

Media Awareness Games for Kids
 
 

Articles
A Seven-Power Lens on 21st Century Literacy: Instilling Cross-Disciplinary Visual, News Media and Information Literacy Skills By: Abilock, Debbie, Multimedia Schools, November 2003, Vol. 10, Issue 6
Renewing the Humanities Through Media Literacy. By: Schwarz, Gretchen, Journal of Curriculum & Supervision, Fall 2003, Vol. 19, Issue 1
Using Health Infomercials to Develop Media Literacy Skills. By: Hill, Susan C and Lindsay, Gordan B., Journal of School Health, August 2003, Vol. 73, Issue 6
Using Film to Increase Literacy Skills. By: Vetrie, Michael, English Journal, January 2004, Vol. 93, Issue 3
Teaching Media-Savvy Students about the Popular Media. By: Maness, Kevin, English Journal, January 2004, Vol. 93, Issue 3
Read More about Technological and Media Literacy. By: Short, Kathy G., Language Arts, November 2003, Vol. 81, Issue 2