Tupac back ?

Evan Hablitzel

   Fans anxiously awaited the performance by the Tupac hologram at the Coachella Music Festival on April 15 not knowing what to expect. It’s safe to say they were blown away.

   Several in attendance who were not aware of the Tupac’s “resurrection” broke out in tears at the sight of the deceased hip-hop legend. Yes, it looked that real.

   The video of the performance has earned more than 67.8 million Google searches and is still leaving viewers in awe.

   The “hologram” is not actually a hologram, but a 2-D image created by AV Concepts. AV Concepts is responsible for the technology behind the almost eerie recreation of the West Coast legend.

   The actual creation of the image was handled by Digital Domain Media Group Inc. DDMG has benefited immensely since the April 15 showcase of the “hologram.” They have experienced a 48 percent rise in their shares on the stock market.

   DDMG is also the creator of images in “Ender’s Game” and “The Curious Case of Benjamin Button,” for which the company won an Oscar for in 2009.

   Nick Smith, the president of AV concepts, told MTV News that the project was completely Dr. Dre’s vision from the beginning saying, “We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life.”

   He continued to say, “It was his idea from the very beginning, and we worked with him and his camp to utilize the technology to make it come to life.” 

   Smith said the project cost was anywhere from $100,000 to $400,000. Also, details about the technology could not be released, but he did say that the company could re-create other long dead figures.

   Rumors have circulated as to who these figures may be. Michael Jackson, Marvin Gaye and Kurt Cobain have all been brought up as possibilities for the company’s next project.

   As positive response continues to pour in, the possibility of a tour with the Tupac “hologram” has been discussed. The tour would be a stadium-style setting featuring the likes of 50 Cent, Eminem, Wiz Khalifa, Snoop Dogg, Dr. Dre and of course the “reincarnated” Tupac Shakur.

    The positive feedback to the concert at Coachella included praise from Afini Shakur, Tupac’s mother. Shakur told TMZ that she was “thrilled” with the digital performance.   

   Many other artists were left in awe as well. Nas, Wiz Khalifa, T.I., Katy Perry and Rihanna all were shocked at how realistic the image was.

   The positive response has been overwhelming. The idea of a nation-wide tour needs to be considered by Dr. Dre simply because the demand for the tour exists.

   Also, the tour would bring one of the most influential personalities in music history back to life for the younger generation. The “hip-pop” movement has taken over and the genre is losing sight of its roots: lyrical rap.

    Tupac is just one of many talented lyricists that shaped hip-hop, but this “reincarnation” and possible tour could be great for the game. 


Dr. Dre and Snoop Dogg perform side by side at the Coachella Music Festival. The festival featured the Tupac hologram that left concert goers in awe. The hologram came out rocking the crowd to “Hail Mary.” Then Snoop Dogg and the reincarnated Pac performed their hit single, “2 of Amerikaz Most Wanted.” The show has drawn over 67.8 million Google searches and trended on Twitter for several days following the performance.

Luis Sinco/Los Angeles 


2012-05-17 10:15:39